Terms and Privacy Policy

Privacy Policy

Current Version. Last Updated: 16-05-2018

We treat all your personal information with strict confidence (although in certain circumstances we share some of your information with 3rd parties which will be explained in detail). Your data is kept secure by us, on our server, and we comply with all current GDPR data protection legislation.

Who we are and how to contact us 

Fred Aldous Ltd 
37 Lever Street 
Manchester
M1 1LW
sales@fredaldous.co.uk
01612364224

Lawful Basis For Data Control & Processing

The personal data we collect, hold and process about you is based on the premise of both “legitimate Interest” and "contractual obligation". These are the lawful bases on which we collect and process your personal data. 

What Personal Data Do We Collect

When you shop on this Website, you’ll need to input Personal Information such as your name, e-mail address, billing address, delivery address, telephone number, product selections, credit card or other payment information and a password.

We may also collect information about where you are on the internet (eg the URL you came from, IP address, domain types like .co.uk and .com), your browser type, the country where your computer is located, the pages of our website that were viewed during your visit, and any search terms that you entered on our website. We may collect this information even if you do not register with us.

You should be aware that this site is being monitored and may capture information about your visit that will help us improve the quality of our service.

When you create an account or place an order on this website you will be given the option to receive information from us by email, about products, promotions or special offers which we run periodically.

In the event that you do not wish to be contacted for such purposes, ensure that you don’t tick any email marketing sign up checkboxes. We’ll never automatically sign you up to our marketing lists. You may unsubscribe from our marketing list at any time by following the unsubscribe link in any of our emails or by telephoning us on 01612364224 or via email: sales@fredaldous.co.uk

We will not release your Personal Information to any company outside of Fred Aldous Ltd for mailing or marketing purposes unless you have given your prior permission.

Be aware that if requested by the police or a government authority investigating suspected illegal activities to provide your Personal Information and /or User Information, we are entitled do so.

Our website contains links to third party websites operating their own terms and conditions and privacy policies. Fred Aldous Ltd is not responsible for the policies of any linked third party sites we advise that you check out the privacy conditions of any other websites you visit.

Cookies are used on the website and stored locally on your own browser. More info on cookies can be found here

What We Use Your Data For

• Processing your orders.
• For statistical or survey purposes.
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  Analytics Data. We use Google Analytics to help us measure traffic and usage trends. Google collects information sent by your device, including the web pages you visit, add-ons, and other information that assists us in improving the service we offer. We collect and use this analytics information with analytics information from other users so that it may not reasonably be used to identify any particular individual user.
• To serve website content to you.
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  When logged in to our website we may use some of your data to personalise your experience. For example we may show products closely related to products you've purchased or viewed on past visits to our website.
• Fraud prevention.
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  When you attempt to place an order on our website our website platform provider Shopify will screen your information and give the transaction a possible fraud rating allowing us to decide whether or not to fulfil the order based on the fraud rating supplied by Shopify.
• Direct Marketing.
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  If you opt in to our mailing list we will use your personal data to send you offers and news. We may also use your purchase history to send personally specific emails to you.
• Remarketing Ads.
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  We also uses 3rd party vendor re-marketing tracking cookies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). As always we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system. The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. – Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website. This allows us to make special offers and continue to market our services to those who have shown interest in our service.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity	Type of data	Lawful basis for processing including basis of legitimate interest
To register you as a new customer	(a) Identity (b) Contact	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to keep our records up to date)
To process and deliver your order including: Manage payments, fees and charges	(a) Identity (b) Contact (c) Transaction (d) Marketing and Communications	Performance of a contract with you
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey	(a) Identity (b) Contact (c) Profile (d) Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications	(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)	(a) Identity (b) Contact (c) Technical	Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical	Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	(a) Technical (b) Usage	Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you	(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile	Necessary for our legitimate interests (to develop our products/services and grow our business)